The Guilt-Free Travel Initiative
Travel Guilt-Free. Leave India Cleaner Than You Found It.
For every traveller, a contribution of just ₹10 funds real sanitation and waste-management infrastructure at the destinations India's tourists love most.
The Problem We're Solving
India's tourism story is colliding with its sanitation gap.
Clean & Divine India turns every traveller into part of the solution — at near-zero cost to them.
Two Pillars
Sanitation that runs as a micro-enterprise. Waste that funds itself.
Pillar 1 — Smart Sanitation (Woloo Powder Rooms)
Clean, safe pay-and-use facilities at the tourism sites that need them most — staffed by local women, run as micro-enterprises.
Pillar 2 — Waste-to-Resource (Pellet / RDF Units)
Convert local solid waste into refuse-derived fuel — cutting landfill burden while funding ongoing operations.
The ₹10 Mechanism
One opt-in. Predictable, location-linked funding at scale.
- 01
Traveller books
On an OTA, airline or hotel platform.
- 02
₹10 opt-in at checkout
EPS API integration — minimal lift.
- 03
Funds pooled
Held and reported transparently by Gramonnati.
- 04
Infrastructure built
At the destinations travellers actually visit.
At scale, even modest adoption generates substantial, predictable funding.
Implementation Roadmap
Three phases, one outcome.
Phase 1 · Foundation
Pilot with 1–2 travel partners; first units at flagship sites.
Phase 2 · Scale
Expand OTAs / airlines / hotels; top-20 tourism circuits.
Phase 3 · Sustain
Self-sustaining via retail / advertising revenue; reinvest surplus.
Alignment
Built for India's national agenda and global ESG.
Why Travel Partners Choose Us
- Near-zero customer friction
- Tangible, location-linked impact
- Ready-made ESG / CSR storytelling
- Live dashboard of funds raised, units built, people served